Edward Tracy is an Integrated Resort veteran of almost 40 years with an extensive global resume. As the CEO/President of Asia for Hard Rock International, Mr Tracy is responsible to undertake the company’s aggressive plans to rapidly expand the group’s hospitality and leisure footprint in the Asia Pacific region. Previously the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock. He joined Sands China Ltd, a subsidiary of Las Vegas Sands Corp., in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011. Tracy was responsible for the oversight of the country's largest integrated resort operator by revenue, capacity and content, with 13,000 hotels rooms and 30,000 team members. In October 2014, Harvard Business Review named Mr. Tracy as one of "The Best-Performing CEOs in the World" in its respected annual top 100 ranking. Prior to Sands, Mr. Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.